Role
Lead Brand Designer

Overview
CVS Healthspire is CVS Health’s new health services segment designed to represent the breadth of care and solutions offered across the enterprise. Building on a logo developed by Lippincott, the brand team created a visual identity system rooted in simplified geometric forms that express the brand’s uplifting and empathetic character.

Contribution
Led the development of the identity system, evolving my initial design exploration into a comprehensive visual language including color strategy, pattern systems, and real-world brand applications.

Impact
Established the foundational brand playbook and visual system supporting CVS Healthspire’s rollout across enterprise communications.