Role
Brand Designer

Overview
CVS Caremark, the pharmacy benefit manager within CVS Health, required a refreshed visual identity that felt distinct while remaining aligned with the CVS Health masterbrand.

Contribution
Collaborated with the brand design team to develop the identity system, contributing to color expression, visual language, and brand guideline development.

Impact
Helped establish a cohesive identity system and playbook supporting Caremark communications across CVS Health platforms.