CVS Caremark is the pharmacy benefit manager (PBM) within CVS Health, focused on delivering cost-effective prescription services for millions of members. Our brand design team was tasked with developing a fresh visual identity system for Caremark that feels distinct yet aligned with the broader CVS Health brand. We created a bold, flexible system with a unique color expression and built a comprehensive playbook to guide consistent implementation across platforms. The project was a collaborative effort across the brand design team.