I supported the visual refresh of the RISD Store, working alongside the school’s brand creative director to bring the newly established RISD identity into the retail space. Since the store didn’t have existing brand guidelines, I helped shape a visual system grounded in black, teal, and white to distinguish it from competitors like Blick. This included updating the store’s logo, typography, and in-store signage, and rolling it out across key touchpoints—like marketing materials, way finding signage, newsletters, web, and large-scale environmental graphics.