Role
Brand Designer

Overview
CVS Flex Benefits, formerly OTC Health Solutions, was rebranded to better reflect a flexible, member-focused approach to everyday health needs while aligning more clearly with the CVS Health masterbrand.

Contribution
Helped develop the new identity system, contributing to logo development, color strategy, and brand guideline creation.

Impact
Delivered a cohesive visual identity and playbook supporting the program’s rebrand across CVS communications.